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Ad Configuration

Summary

Tempest templates are designed for flexibility to configure display ads based on revenue goals. Below outlines configuration options and supported ad sizes.

Desktop Hub Page

desktopHubPage.jpg

Header: High impact placement with the flexibility to support a variety of premium formats. This placement can be configured to not appear on the homepage, or disabled on all pages.

  • Billboard (970x250)
  • Super Leaderboard / Pushdown (970x90)
  • Leaderboard (728x90)

Fixed Bottom: This ad zone runs an ad across the bottom of the screen. The ads stay fixed to the screen as a user scrolls down. The desktop ad can be limited to just detail pages (excluded on homepage).

  • Leaderboard (728x90)
  • Super Leaderboard (970x90)
  • AdFrames (900x65) 

Card: Nestled amongst the content cards in a card hub component, these classic IAB placements provide just the right mix of content and advertising. This ad option is available for hubs with a card/grid style layout.

  • Medium Rectangle (300x250)

In Content: Ad placements that appear in-stream within hub components. The frequency of insertion can be configured. 

  • Billboard (970x250)
  • Super Leaderboard (970x90)
  • Leaderboard (728x90)

Sidebar: A content-adjacent ad placement which can be used on list hubs.

  • Half Page (300x600)
  • Medium Rectangle (300x250)

Desktop Article Page

articleDesktopPage.jpg

Header: High impact placement with the flexibility to support a variety of premium formats. This ad option can be disabled.

  • Billboard (970x250)
  • Super Leaderboard / Pushdown (970x90)
  • Leaderboard (728x90)

Fixed Bottom: This ad zone runs an ad across the bottom of the screen. The ads stay fixed to the screen as a user scrolls down.

  • Leaderboard (728x90)
  • Super Leaderboard (970x90)
  • AdFrames (900x65) 

In Content: Ad placements that appear in-stream within article pages. The frequency of insertion can be configured. 

  • Leaderboard (728x90)
  • Medium Rectangle (300x250)

Below Content: For hubs on detail pages, the ad zone between hub items

  • Leaderboard (728x90)
  • Billboard (970x250)
  • Medium Rectangle (300x250)

Below Content Card: For ad cards within card hubs on article pages.

  • Medium Rectangle (300x250)

ATF Sidebar: Displays at the top of the detail page body. This is not a sticky ad zone.

  • Half Page (300x600)
  • Medium Rectangle (300x250)

Sidebar: A content-adjacent ad placement which appears alongside detail pages.

  • Half Page (300x600)
  • Medium Rectangle (300x250)

Outstream: 

A video ad served outside of an on-page video player. Outstream video ads inject a video player between paragraphs of text, typically without sound. Once the video ad ends, the player collapses.  Typically these ads are 15-30 seconds

Content Recommendation Zone: 

Many vendors offer paid content recommendation widgets which come in several forms. One common form which Tempest supports is set of native recommendation cards below article content. Many content recommendation widgets support both paid content (a form of incremental revenue for publishers) and site-syndication links, designed to recommend content from within the same site to readers. Publishers sometimes use these content recommendation services to acquire traffic from other sites.

 

Mobile Hub Page 

MobileHub.jpg

Header: High impact placement which support a variety of mobile ad sizes. This placement can be configured to not appear on the homepage, or disabled on all pages.

  • Large Mobile Banner (320x100)
  • Medium Rectangle (300x250)

Fixed Bottom: Persistent, highly viewable ad placement across the bottom of the screen.

  • Smartphone: Mobile Banner (320x50)
  • Tablet: Leaderboard (728x90)

In Content: In-stream placements which appear between content cards. Frequency of insertion can be configured.

  • Medium Rectangle (300x250)

Mobile Article Page

ArticleMobile.jpg

 

Header: High impact placement which support a variety of mobile ad sizes. This placement can be configured to not appear on the homepage, or disabled on all pages.

  • Large Mobile Banner (320x100)
  • Medium Rectangle (300x250)

Fixed Bottom: Persistent, highly viewable ad placement across the bottom of the screen.

  • Smartphone: Mobile Banner (320x50)
  • Tablet: Leaderboard (728x90)

In Content/Below Content: In-stream placements which appear between content cards. Frequency of insertion can be configured.

  • Medium Rectangle (300x250)

Content Recommendation Zone: 

Many vendors offer paid content recommendation widgets which come in several forms. One common form which Tempest supports is set of native recommendation cards below article content. Many content recommendation widgets support both paid content (a form of incremental revenue for publishers) and site-syndication links, designed to recommend content from within the same site to readers. Publishers sometimes use these content recommendation services to acquire traffic from other sites.

 

Image Gallery

Desktop

desktopGalleryPage.jpg

Mobile

GalleryMobilePageSmall.jpg

Gallery Top: An opt-out top ad placement in a gallery experience on both mobile and desktop. The minimum time before a slide transition triggers ad refresh is configurable.

  • Desktop and Tablet: Leaderboard (728x90)
  • Mobile: Mobile Banner (320x50)

Gallery Sidebar: An opt-out unit that frames the gallery experience on desktop. The minimum time before a slide transition triggers ad refresh is configurable.

  • Half Page (300x600)

Gallery Interstitial: An opt-out unit that is integrated in the experience. Frequency is configurable. 

  • Medium Rectangle (300x250)

 

Content Gallery

Desktop

ContentGallery.jpg

Mobile

MobileContentGalleryPage.jpg

 

Gallery Top: An opt-out top ad placement in a gallery experience on both mobile and desktop. The minimum time before a slide transition triggers ad refresh is configurable.

  • Desktop and Tablet: Leaderboard (728x90)
  • Mobile: Mobile Banner (320x50)

Gallery Sidebar: An opt-out unit that frames the gallery experience on desktop. The minimum time before a slide transition triggers ad refresh is configurable.

  • Half Page (300x600)

Gallery Interstitial: An opt-out unit that is integrated in the experience. Frequency is configurable. 

  • Medium Rectangle (300x250)

Fixed Bottom: This ad zone runs an ad across the bottom of the screen. The ads stay fixed to the screen as a user scrolls down.

  • Leaderboard (728x90)
  • Super Leaderboard (970x90)
  • AdFrames (900x65) 
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