Publishers can segment out their traffic in Google Analytics using Custom Dimensions and a Custom Report. The Custom Report will include a list of all syndication channels including Google AMP and Facebook Instant Articles.
Here is an example report:
Create a new Custom Dimension
Step 1: Sign into Google Analytics
Log into your Google Analytics account by clicking here.
Step 2: Navigate to the "Admin" tab at the top of the dashboard.
Step 3: In the middle column, select "Custom Definitions" which will trigger a dropdown menu. From there, select "Custom Dimensions"
Step 4: Select "+ New Custom Dimension" which will take you to a form.
Step 5: Apply "Channel" as the Name. The "Scope" should be "Hit" by default and "Active" should be checked. Click on "Create."
Step 6: The new Custom Dimension "Channel" will appear on the the Manage screen. This is associated with an Index number. Send the index number by to the Tempest Support team with a request to add the Index number to the site.
Create a Custom Report
Step 1: Once the Tempest Support team has confirmed that the Index number has been added to the site, click on the link below. This is a shared Custom Report.
Step 2: If the link does not work, create a new Custom Report by navigating to the "Customization" tab at the top of the dashboard.
Step 3: Click "+New Custom Report"
Step 4: In the "Create Custom Report" form, follow the screenshot below to add Name, Type, Metric Groups, Dimension Drilldowns, Filters, and Views.
Step 5: Hit "Save"