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How Do I Drive Traffic From Social Back to My Community?

Fill in Your Profile

  • Whether it’s your Twitter bio, Facebook About section, or Youtube bio, your profile shows visitors information about your expertise and authority. That makes it the perfect spot to tell everyone a little about your expertise, and drop a link to your website…. Social media now drives 31% of all referral traffic.
  • You can get a slice of that action by adding backlinks to your site.
  • If people are interested in the type of content you’re sharing and discussing, they’ll likely be interested in finding out where they can get more.

Not only do backlinks give readers a chance to click-through to see what you’re all about, but you’ll have also generated another visitor to your site.

Promote Your Content

  • Promoting your articles with a variety of messages will keep your feed fresh and attract your target audience.
  • Try to share every article you write over social media so that your followers get used to your writing and posting schedule.

Recent followers might’ve missed content you published weeks ago.
Start by creating a social media schedule that promotes your old content.

  1. You can do this automatically using tools like Buffer, Social Jukebox, and Hootsuite.
  2. You can also repurpose your blog posts to get more use out of them. Options include:
    —Quoting different snippets of your article
    —Asking your target audience questions that are relevant to the post
    —Varying your choice of images

Post When Your Audience Is Active

  • The best time to post on social media is when your target audience is most active – their “peak time.” Start testing the waters to see what times drive the most engagements and click-throughs.
  • Followerwonk is a fantastic (free!) tool that can help with this step. It determines what time of day your audience is most active, allowing you to tailor your posting schedule around their daily routines.
  • Once you’ve collected this data, optimize your posting schedule around your followers' activity!
  • Schedule posts that appeal to your audience most during these blocks of time, and try and be active when your audience is online.

Focus on Sharing Visual Content

  • Did you know that visual content is 40 times more likely to get shared on social media than other types of content?
  • In addition, tweets with images received 150% more retweets than those without.
  • So, if you’re using visual graphics on Twitter, you could position your content (and website links!) in front of more ideal readers.
  • But, you could also benefit from sharing links to your site, along with your fancy graphics, on visual content sharing platforms such as Visual.ly, Flickr, and Pinterest.
  • If each post includes your website’s URL, you’re set to see a surge in social traffic.
  • Use Canva to create a graphic for each main social channel you’re looking to drive traffic from. You can edit a template that’s already optimized for each platform, or build one from scratch.

Engage With Your Audience (Consistently)

  • Participate in Twitter chats. Look for topics and chats relevant to your niche by searching: [NICHE + “twitter chats”].
  • You can also go to Twitter and search a topic to see if there are any good conversations happening. Once you’ve found chats to participate in, answer relevant questions, help people solve problems, and generally contribute to the conversation. People will be interested in what you have to say and impressed by your authority, and will likely click-through to your profile to learn more about you.
  • Respond to tweets and comments mentioning you and your business. Don’t ignore your notifications and mentions! Search for relevant hashtags and spark conversations.
  • If you’re an authority in an industry or niche, pay special attention to hashtags and discussions. Use relevant hashtags when sharing your own content, and spark up conversations with people who include them in their social media posts. Hashtagify is an awesome tool to find hashtags you may not have spotted.
  • People will appreciate a relevant link far more than one that seems too much like an advertisement. Contribute to relevant forums. Forums are online communities that ask questions, offer knowledge and share links to content that’s relevant to their niche.
  • Create a list of Twitter chats you’d like to participate in, and add them to your calendar. While you’re there, schedule in 15-30 minutes to engage with your followers on social media every day.

Optimize Your Calls-to-Action

  • Increase how many clicks your social media shares receive by using calls-to-action in your post. 
  • Calls-to-action tell a user exactly what you want them to do. We use them in blog content and landing pages all the time, but they’re also great for convincing your audience to click-through to your website on social media!

Add phrases like:

  • “Click Here”
  • “Read More”
  • or “Visit Our Site”
  • They’ll persuade readers to actually click on the content you’re sharing, driving up your referral traffic from each platform.
    Make sure, however, that you’re only adding CTAs to content that will benefit your audience. You don’t want it to look like you’re sharing clickbait.

Jot down a list of calls-to-action you can test on your social profiles. Use each one at least 5 times, and record metrics (such as engagement, link clicks, and profile visits) for each variation. This will show you which works best for your audience.

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