Best Practices for Creating Tables

Tables are used to organize data that is too detailed or complicated to be described adequately in the text, allowing the reader to quickly see the results. They can be used to highlight trends or patterns in the data and to make a manuscript more readable by removing numeric data from the text.


How to Create a Table

1. Choose to add a new block of content to your article.


2. Expand the selections and select Table.


3. Enter your table's dimensions.


4. Fill out the caption and sources sections (if applicable) to provide context for Google and increase your use of keywords. 


5. Fill out your table's data.


6. Clicking on the pencil icon in the header, you'll be able to insert more, or delete, columns. 


7. Clicking on the pencil icon in the row, you'll be able to insert more, or delete, rows. 


8. Once you've inserted your table, you'll be able to choose whether to have it be breakout on inline. 


Best Practices

  • Try to use a consistent amount of text in each row. 
  • Don't use tables if the info requires a paragraph.
  • Use tables to quickly information that provides context or info that would look bad in paragraph format. 
  • Tables can be used to make articles more scannable. They can also aid in capturing the featured snippet or having your content appear in the People Also Ask box on Google. The example below will demonstrate how you can structure an article so that information is easily scannable, increasing your SERP. 


As you can see in the example below, consistency and "scannability" are key (please ignore the scratched out ads). The format below makes it easy for multiple kinds of readers to get what they're looking for. Whether it's a quick glimpse of the stats that prove the article's thesis or a more detailed breakdown for each company, there's something here for every type of reader. (Repeating portions of the table throughout makes it so the reader doesn't have to scroll back up to the table at the top to see the company's stats.)




...and so on and so forth...



If you have more questions, please contact the publisher trainer, Nicholas Wright, at

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