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Social Meta Fields

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We added Social Meta fields because some publishers want to use titles that are different from what they put for their H1s. These fields provide the opportunity to write titles and descriptions that might get more engagement on social media.


What Are Social Meta Tags?

Similar to how page title tags and meta description tags help boost organic search engine rankings, social meta tags are elements in your HTML that boost social exposure, increase social media traffic and improve click-through rates.
 

New Fields and How They Work 

You'll notice in the CMS there are a few new fields for "Social Meta". These have a title, teaser and image for Facebook and Twitter that are different from the article's title or the promo title. If you leave any of these fields blank, then the title/teaser/image specified in "Promo information" will be used for the title/teaser/image instead, and if no promo information is specified then the article's title/dek will be used (which is the same as it used to work.) In other words, if you don't want to have a different title on Facebook/Twitter than elsewhere, then you can just ignore these fields.
 
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Definitions of New Terms 

Promo Open Graph Title: This is the title that will be used for Open Graph meta tags. Facebook uses Open Graph meta tags. Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media.
 
Promo Open Graph Teaser: This is the description that will be used for Open Graph meta tags. Facebook uses Open Graph meta tags.

Promo Open Graph Image: This is the image that will be used for Open Graph meta tags. Facebook uses Open Graph meta tags.
 

Why Did We Add These Fields?

We added these fields because some publishers want to use different titles that are more likely to get engagement on social media. It is often better to be a bit more vague/make the title potentially more intriguing to more readers so they're more likely to click through. For example, instead of "Kansas City Southern Deal: Jim Cramer Says Mexico Is the Key" you might want to used something like "Kansas City Southern Deal: See Which Country Jim Cramer Says Is the Key."
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