Evergreen Structure 2: Step-by-Step or How-To Article with an Inline Gallery


The following example is not a one size fits all. Every article is unique and will require its own structure to satisfy the content. However, this example can be used as a visual guide to help you brainstorm the right structures to use for your evergreen articles.

Step-by-Step and How-To articles benefit from having a consistent structure that is easy on the eyes. Inline galleries are a great tool for generating page views and enhancing your SEO. When writing this kind of evergreen content, you'll want the reader to be able to find the information as easily as possible. You'll also want to make sure the reader finds the right pictures relating to each step in the most orderly way possible. The structure you see below creates many spaces for keywords to be used in a natural sounding way throughout the article.

Note: The bulk of the written content will exist within the gallery. 

Sourcing and Linking : While it's frequently suggested that you don't link to a competitor's website, sometimes it's unavoidable. Google is constantly updating its algorithm to emphasize YMYL content and quality backlinks. To avoid the problem of losing through-traffic to your sources, consider burying sources in a sources section beneath your related content. If you link to your sources throughout the article, consider numbering them using superscript. People are less likely to click on superscript text than they are on good anchor text. So, make sure to have a good anchor text when interlinking to your articles. Just remember to never link downward in quality. 

Word Count and Ranking Position: Generally speaking, if you write a longer evergreen article that uses keywords in a natural you, way will have an easier time ranking high on SERP. There is no set in stone or one size fits all rule for word length, but thoroughly explaining an evergreen topic often takes anywhere from 1000 to 2,500 words. Make sure to bulk up that gallery with helpful info. 

To Learn more about evergreen content, read "13 Steps for Improving Your Evergreen 

Content" or schedule a training session with Nick Wright (
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