Evergreen Structure 7: Multiple Tables


The following example is not a one size fits all. Every article is unique and will require its own structure to satisfy the content. However, this example can be used as a visual guide to help you brainstorm the right structures to use for your evergreen articles. 

Tables can be useful for delivering answers for readers in a quick and neatly organized fashion. If you choose to use one, don't just depend on the table to capture a featured snippet, try to write more about the data that is in the table. Sometimes, it can be beneficial to create multiple simple tables that can be used in the Featured Snippet or the People Also Ask Box. Make sure to surround these tables with paragraphs of explanatory information with accompanying H2s and H3s that use keywords related to what questions readers might have about the data. Break up large blocks of text with images or infographics. The example below uses random text and images, but the structure should be applicable to a wide variety of content. Try to include inline galleries as well to bulk up your pageviews and to surface on Google images. 


Note! Sometimes it can be good to have longer ToCs wrapped left so that readers don't have to scroll before getting to the meat of the content.


Expert Quotes: Using block quotes by experts in their fields signals to search algos that your article is going the extra mile to be trustworthy.

Table of Contents: A ToC tends to add significant SEO value to longer articles that focus on dissecting a complex topic. Depending on how they are structured (i.e. a list of names or places) ToCs can sometimes be snipped out and used as featured snippets or as answers in the People Also Ask box on Google SERP. Since ToCs make it easier for readers to find the information they are looking for quickly, this practice is good for SEO and may help to raise the ranking positions of your evergreen articles. 

Sourcing and Linking : While it's frequently suggested that you don't link to a competitor's website, sometimes it's unavoidable. Google is constantly updating its algorithm to emphasize YMYL content and quality backlinks. To avoid the problem of losing through-traffic to your sources, consider burying sources in a sources section beneath your related content. If you link to your sources throughout the article, consider numbering them using superscript. People are less likely to click on superscript text than they are on good anchor text. So, make sure to have a good anchor text when interlinking to your articles. Just remember to never link downward in quality. 

Word Count and Ranking Position: Generally speaking, if you write a longer evergreen article that uses keywords in a natural way, you will have an easier time ranking high on SERP. There is no set in stone or one size fits all rule for word length, but thoroughly explaining an evergreen topic often takes anywhere from 1000 to 2,500 words.

To Learn more about evergreen content, read "13 Steps for Improving Your Evergreen Content" or schedule a training session with Nick Wright (
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