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Evergreen Structure 8: Using Infographics to Raise Pageviews

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The following example is not a one size fits all. Every article is unique and will require its own structure to satisfy the content. However, this example can be used as a visual guide to help you brainstorm the right structures to use for your evergreen articles.

Sometimes info graphics might be a better choice than using tables or lists. Each method of delivering information has its pros, so sometimes it just comes down to personal preference. 

Benefits of Using an Inline Gallery for Infographics

  • Using an inline gallery racks up pageviews on each image as readers scroll past each image.
  • Clean delivery of information for cellphone users.
  • Infographics can be hyperlinked to related content or to source information.
  • Infographics can show up on Google images

Why Should You Create Infographics?

  • Infographics increase Time on Page.
  • Infographics are shareable on social media. 
  • Infographics are uploaded just like a photo and can show up in google image results.
  • Most readers are scanning the page for the clearest answer to their search question. As a result, infographics can decrease the percentage of people who will feel the need to read a competitor's article on the same topic. 
  • Having alt text and captions on your infographics can increase keyword use and improve SEO.
  • In some instances, an infographic can capture the featured snippet. 
  • Infographics can double as a space for call outs for "finding out more" on another article, video, etc.
The example below will give you ideas about how to structure info-heavy articles.
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Expert Quotes: Using block quotes by experts in their fields signals to search algos that your article is going the extra mile to be trustworthy.

Sourcing and Linking : While it's frequently suggested that you don't link to a competitor's website, sometimes it's unavoidable. Google is constantly updating its algorithm to emphasize YMYL content and quality backlinks. To avoid the problem of losing through-traffic to your sources, consider burying sources in a sources section beneath your related content. If you link to your sources throughout the article, consider numbering them using superscript. People are less likely to click on superscript text than they are on good anchor text. So, make sure to have a good anchor text when interlinking to your articles. Just remember to never link downward in quality. 

Word Count and Ranking Position: Generally speaking, if you write a longer evergreen article that uses keywords in a natural way, you will have an easier time ranking high on SERP. There is no set in stone or one size fits all rule for word length, but thoroughly explaining an evergreen topic often takes anywhere from 1000 to 2,500 words.

To Learn more about evergreen content, read "13 Steps for Improving Your Evergreen Content" or schedule a training session with Nick Wright (nwright@maven.io).
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