Sitemaps and SEO


A sitemap is defined as a simple directory or guide that holds information along with other details on web pages that are contained on a website, in addition to the content on these pages. Search engines will do their job in crawling a sitemap to find and identify all information that is applicable to a specific search query that has been performed. The pages within the directory are listed in a logical hierarchical order, where the most relevant pages will be listed at the top, and the least relevant pages will be placed closer to the bottom.

These days, search engine optimization is not enough for a website to rank high in search engines and earn great visibility online. The competition between website is fierce, with all of them doing their best to rank as high as possible in search engines and gain more visibility. This has brought to light the use of site maps with SEO used together to rank better within search engines.

Why Are Sitemaps Important for SEO

  • For users, a sitemap will enhance the navigation capabilities while making the website more user-friendly overall. The theme of the site will be more cohesive, and users will be able to view the sections of the website and the links all on one page. It can be thought of as a skeleton that should be built upon.
  • Search engines crawl a website and check for meta-tags as well as .txt files, alongside other data that can be relevant in guiding the rating of the importance of the content regarding the search query. When a sitemap is created, it is placed on the homepage of the website to make sure that it will contain all individual pages within the website. This will let website visitors have access to all of the information from each page of the website, right there at the first page that they see. Because of this, a number of pages that are crawled and indexed by the search engine will grow, which leads to a higher page rank.
  • An XML sitemap will let a website owner feed specific information about the pages to be crawled by the search engines. Additionally, website owners can customize the hierarchy or priority of the content of the website, as well as view more information, like when the content was updated last. When a sitemap is created, it is important that you must understand information like keyword searches, this will enable you to create content that is keyword specific for the website. This result is a higher ranking for the web site within search engines.
  • When an HTML sitemap is created, you have to be sure that each individual link is paired with a brief description of the content contained within the link. As this is done, you'll need to add keywords about the information in these tags. As a result of this, the search engine will find the sitemap to be rich with the relevant keywords. When this happens you are able to climb up the rankings in the search engine results pages.
To learn more about the importance of sitemaps and why TheArenaGroup uses them, contact Publisher Support at 
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