What's Outbrain and How Does It Work?
Outbrain is a web recommendation platform. The company generates revenue for online publishers by displaying feeds of content and ads, or boxes of links, known as chumboxes, to pages within a website or mobile platform. Advertisers pay Outbrain on a pay-per-click basis and a portion of that revenue is shared with publishers. Approximately 75% of that revenue is paid to the site or app which presented the Outbrain link. In 2021, Outbrain revamped its algorithm to incorporate machine learning and artificial intelligence to improve the quality of its ads. Outbrain uses interest-based, behavioral technology to power its content recommendations. Outbrain's algorithms are then put to work, helping readers discover content that's most interesting to them through personalized content recommendations.
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