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Structuring Using Multiple Kinds of Photo Galleries

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Contents

Intro
Alternative Article Structures
Example in Tempest
Live Article

Intro

In the below example, you'll see an article structured to use multiple kinds of photo galleries. If you're looking to avoid making the reader scroll and scroll to get the info they came to the article for, you can solve this problem, while including a wide variety of photo pages, by intermixing inline galleries and content galleries. We've seen that people click through photos in content galleries more frequently than they do the regular photo gallery because the content gallery does not pop off the page. When structuring your page, remember that consistency is the key to making things easy on the reader's eyes. In the example below, I have managed to add 33 photo pages to the article. If the average reader made it through 15 of these photo pages, plus the article page, that would be 16 pageviews per user. So, while the article takes a long time to structure, the payoff is huge. 

Note 1: Inline galleries garner the most pageviews, so I've made sure to include one at the bottom of the article.
Note 2: The gallery choices you make will depend on the length of you content and your own aesthetic. Read the section below to lern about alternative ways to structure this article. 
Note 3: You can go to an old article in Tempest and copy the photo gallery from that article, then paste it in the new article. That way, you don't have to remake everything.

Alternative Article Structures

  • Entirely Inline: You could also build this entire article using 1 inline gallery, just make sure to have an intro and a couple of outro paragraphs in order to generate ad spaces and a place for your in-content recommendations to live.
Click Here! Entirely Inline
  • Inlines between paragraphs: This is the easiest way to increase pageviews to photo pages. You could also switch off between inline galleries and regular paragraphs for each player. In this scenario, you could still use a Table of Contents.
Click Here! Inlines Between Paragraphs
Explore the example below to gain a better understanding of how this works.

Example in Tempest:

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Live Article:

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Contents

Intro
Alternative Article Structures
Example in Tempest
Live Article

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For more info on how galleries can help your site, please reach out to Nick Wright at nwright@thearenagroup.net

 

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